Resources / Prompt of the week
Every prompt from TIC in one place. Each one comes with the scenario it solves, how to run it and why it works. New prompts land in the newsletter first, then here.
12 prompts
You closed out a crisis, breach, recall, or scandal years ago, and you assume it is history. You need to find out what AI assistants say about it today, spot what is wrong or outdated, and publish the facts before a prospect, reporter, or investor reads someone else's version.
Budget season. Someone above you is going to ask why earned media deserves a line in the AI visibility budget when the owned-content vendor has a deck full of charts. You have industry studies that contradict each other, and none of them looked at your category, your buyers, or your brand. You need a number you generated yourself.
You're about to build next quarter's media list off habit, legacy relationships, and a spreadsheet somebody made in 2023. Meanwhile, your buyers are asking ChatGPT about your category and getting answers assembled from a completely different set of sources. You need to know which outlets the models actually reach for before you spend another quarter pitching the ones they ignore.
A synthetic video of your CEO is circulating. It is good. A reporter has already emailed. You have 60 minutes today to build the muscle you will need on the day you actually need it.
Your team has started using AI across your comms work, but no one has drawn a clear line between the steps AI can own and the steps that need a human's judgment, relationships, or accountability. You want that line drawn, documented, and turned into a starter AI-use policy you can share this week.
Something happened this week that touches your business: a competitor move, a regulatory shift, an AI announcement, an earnings surprise in your category. You could summarize it. Instead, you are going to send your CEO one page of actual counsel, with a recommendation and an ask, and you are going to do it before anyone requests it.
You have a statement, a pitch, a press release line, or an executive talking point about to go external. You think it is ready. Before it leaves the building, you want five tough critics to tell you what breaks. You have 15 minutes.
You have a repetitive communications workflow — something you or your team does weekly, sometimes daily — that eats time you'd rather spend on strategy. Before you build anything, you need a clear design. This prompt turns your workflow description into a structured agent blueprint you can hand off, build from, or pitch to your tech team.
Your CEO just approved a company-wide AI rollout and the messaging to investors sounds great. But your internal comms haven't caught up — employees are anxious, managers don't know how to answer questions, and the all-hands is next week.
Your executive needs to show up on LinkedIn or in a byline — but every angle they're considering sounds like something anyone in the industry could have written.
You’ve drafted content with AI support and want to ensure it still sounds distinct, credible, and human.
You’re finalizing a message, announcement, or campaign and want to understand how stakeholders you didn’t explicitly target might still interpret it.
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One issue a week. One AI development that matters for comms, broken down into what it means for your budget, your team, and your next board conversation.