InteractiveFree
The Keep Line
Count the hours AI can save your team, and decide where they go.
Resources
Frameworks, templates, research and Claude skills from my work with agencies and in-house teams. Most are free. A few ask for an email.
Former agency exec at Edelman, Teneo, Finsbury and Burson-Marsteller
1,200+ communications professionals trained
“We're a 300+ person shop with wide-ranging familiarity and comfort with AI and agentic tools. Chris was able to thread the needle of inspiring early adopters without scaring or alienating those less knowledgeable.”
Start here Free 5 minutes
Take the AI-readiness diagnostic. You get a result of Train, Build or Embed, with the next step for each.
Take the diagnostic →Two-page guides built to forward to your owner.
InteractiveFree
Count the hours AI can save your team, and decide where they go.
PDFEmail required
Find where AI pays off, then take a one-page business case to your owner.
PDFEmail required
A shared prompting standard, so client-ready output doesn't depend on who wrote the prompt.
Built for the people who own the rollout and the budget.
DocEmail required
A first draft of the rules your team works by.
SheetEmail required
Put numbers on hours saved and where they go: margin, new business, client work.
PDFEmail required
Tools, access and decisions to settle before training day.
Open source on GitHub. Copy, paste, use.
Skill
Five tough critics break your message before a reporter (or a bot) can.
See what it doesShow less+Use it when: a statement, pitch, release line or executive talking point is about to go external.
You get: stakeholder personas that stress-test the message and show you what breaks, before the real audience does.
View on GitHub →2 skills
Decide which RFPs are worth chasing, and stop sinking hours into proposals you won't win.
See what it doesShow less+A guided interview turns your team's gut go/no-go instincts into a weighted fit-scoring rubric, then scores opportunities against it.
Use it when: "Should we bid this one?" or "We keep chasing the wrong RFPs."
View on GitHub →Pulls open opportunities from SAM.gov (plus GovTribe or Tango, if you use them) and scores each one against your GovBid Fit rubric, so you get a short, ranked pursue-or-pass list instead of hundreds of postings.
Use it when: you want a weekly RFP radar that only surfaces bids worth a look.
View on GitHub →Skill
Set a defensible price for an engagement, retainer, workshop or course.
See what it doesShow less+Use it when: "What should we charge?", "Are we underpriced?" or you need to justify a fee to a client.
You get: a specific price or range, triangulated from the value created, real market comparables and a cost floor, plus a quarterly check to tune it.
View on GitHub →More skills on the way. New ones land in TIC first.
No coding. Works in Claude or ChatGPT. About two minutes.
Step 1
Click "View on GitHub" on any card above and copy the page address.
Step 2
Ask it to set up the skill from that link. It handles the rest.
Step 3
Give it your real material, e.g. "Run the Murder Board on this statement."
Industry Analysis
A macroeconomic examination of whether AI can displace the U.S. workforce, and what it would take for that to be economically stable.
Industry Analysis
Firms have changed what they sell faster than how they price it, and faster still than they have solved how to train juniors. Law, consulting, accounting and agencies, 2025 to 2026.
AI Adoption
What PR leaders can learn from AI adoption patterns across legal, consulting, marketing and professional services.
Crisis & riskAgenticNovember 7, 2026
Measurement & business caseAgenticSeptember 12, 2026
AI visibility & searchAgenticAugust 22, 2026
3:45 The plain-English version: what a prompt is, why wording changes the answer, and the habits that make output usable.
6:05 A walkthrough of the COMPOSE framework, the shared prompting standard from the guide above.
The Intelligent Communicator
A weekly newsletter on AI for PR and comms. Every Saturday.
The free stuff gets you started. Training and advisory get it into how your agency works.