Resources

Tools for agencies and comms teams putting AI to work

Frameworks, templates, research and Claude skills from my work with agencies and in-house teams. Most are free. A few ask for an email.

Former agency exec at Edelman, Teneo, Finsbury and Burson-Marsteller

1,200+ communications professionals trained

“We're a 300+ person shop with wide-ranging familiarity and comfort with AI and agentic tools. Chris was able to thread the needle of inspiring early adopters without scaring or alienating those less knowledgeable.”
Matt Hantz, EVP, Digital, M Booth

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01

Three frameworks I teach

Two-page guides built to forward to your owner.

Cover of the The Keep Line guide

InteractiveFree

The Keep Line

Count the hours AI can save your team, and decide where they go.

Try it (5 min) →
Cover of the The Friction Map guide

PDFEmail required

The Friction Map

Find where AI pays off, then take a one-page business case to your owner.

Cover of the COMPOSE guide

PDFEmail required

COMPOSE

A shared prompting standard, so client-ready output doesn't depend on who wrote the prompt.

02

Templates for team leads

Built for the people who own the rollout and the budget.

Cover of the AI use-policy starter

DocEmail required

AI use-policy starter

A first draft of the rules your team works by.

Cover of the AI ROI worksheet

SheetEmail required

AI ROI worksheet

Put numbers on hours saved and where they go: margin, new business, client work.

Cover of the Workshop prep checklist

PDFEmail required

Workshop prep checklist

Tools, access and decisions to settle before training day.

03

Free Claude skills

Open source on GitHub. Copy, paste, use.

Skill

Messaging Murder Board

Five tough critics break your message before a reporter (or a bot) can.

See what it doesShow less

Use it when: a statement, pitch, release line or executive talking point is about to go external.

You get: stakeholder personas that stress-test the message and show you what breaks, before the real audience does.

View on GitHub →

2 skills

GovBid

Decide which RFPs are worth chasing, and stop sinking hours into proposals you won't win.

See what it doesShow less

GovBid Fit

A guided interview turns your team's gut go/no-go instincts into a weighted fit-scoring rubric, then scores opportunities against it.

Use it when: "Should we bid this one?" or "We keep chasing the wrong RFPs."

View on GitHub →

GovBid Radar

Pulls open opportunities from SAM.gov (plus GovTribe or Tango, if you use them) and scores each one against your GovBid Fit rubric, so you get a short, ranked pursue-or-pass list instead of hundreds of postings.

Use it when: you want a weekly RFP radar that only surfaces bids worth a look.

View on GitHub →

Skill

Price on the Proof

Set a defensible price for an engagement, retainer, workshop or course.

See what it doesShow less

Use it when: "What should we charge?", "Are we underpriced?" or you need to justify a fee to a client.

You get: a specific price or range, triangulated from the value created, real market comparables and a cost floor, plus a quarterly check to tune it.

View on GitHub →

More skills on the way. New ones land in TIC first.

Use a skill in 3 steps

No coding. Works in Claude or ChatGPT. About two minutes.

  1. Step 1

    Copy the GitHub link.

    Click "View on GitHub" on any card above and copy the page address.

  2. Step 2

    Paste it into Claude or ChatGPT.

    Ask it to set up the skill from that link. It handles the rest.

  3. Step 3

    Put it to work.

    Give it your real material, e.g. "Run the Murder Board on this statement."

06

Watch

3:45

What is Prompt Engineering?

The plain-English version: what a prompt is, why wording changes the answer, and the habits that make output usable.

6:05

COMPOSE: Perfect Your AI Output in 7 Steps

A walkthrough of the COMPOSE framework, the shared prompting standard from the guide above.

The Intelligent Communicator

New resources land in TIC first

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