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AI for PR & Communications
Turn AI From a Buzzword Into a Strategic Advantage
I partner with PR and comms leaders to implement AI workflows that save time, protect your brand, and give you a measurable edge — without replacing the judgment that makes your work great.
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Download the AI Prompt Kit
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How I Work With You
Four productized engagements designed for PR and comms teams that want results, not discovery.
AI Audit
Exec-Ready AI Roadmap
$15K–$30K
Where AI fits your workflows, what to prioritize, what governance you need. Delivered in 3–4 weeks.
Learn more →
Workshop
Team AI Workshop
$10K–$25K
Your team leaves with AI workflows, templates, and governance habits they'll use the next day.
Learn more →
Strategy Sprint
30-Day Implementation
$35K–$85K
Implement 2–4 AI workflows plus governance and measurement you can sustain without me.
Learn more →
Course / License
AI for Comms Pros
$499–$25K
Self-paced, cohort, or team license. The same curriculum behind the live workshops, at your pace.
Learn more →
Not ready for a full engagement?
Bridge Offer
AI Power Hour
$750–$1,500
Bridge Offer
Team Workflow Jam
$3K–$7.5K
How It Works — 3 Steps Reduces friction · Builds confidence before the discovery call
From First Call to Measurable Results
A straightforward process built for busy comms leaders who don't have time for discovery theater.
1
Discovery Call (30 min)
We map your biggest workflow bottlenecks and identify where AI delivers the fastest ROI for your specific team.
2
Scoped Proposal (48 hrs)
You receive a clear scope, fixed price, and defined deliverables. No ambiguity. No scope creep. No hourly billing.
3
Implementation & Handoff
We build, test, and document. You own the workflows, templates, and governance artifacts — whether I'm there or not.
Social Proof — Quotes 2–3 testimonials · Real names + titles when possible
"Chris didn't just explain AI — he showed us how to use it in our actual work. Within a week, our team had cut pitch drafting time in half."
[ Client Name ] · [ Title, Company ] REPLACE
"The governance framework Chris built for us is the only reason our leadership approved AI use across the comms team. It addressed every objection before we even had to make the case."
[ Client Name ] · [ Title, Company ] REPLACE
"We've done a lot of AI training. Chris is the only one who understood the PR industry well enough to make it immediately actionable."
[ Client Name ] · [ Title, Company ] REPLACE
Track Record — Stats Bar Quantified credibility · Use real numbers
200+
Comms Leaders Trained
8
Research Reports Published
1,000+
TIC Newsletter Subscribers
TIC Newsletter Signup Lead capture · Kit.com integration
The Intersection of Comms
Every Saturday — AI + comms news, one actionable prompt, and one insight you won't find in the trades. Join 1,000+ PR leaders reading TIC.
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Need a Keynote or Workshop for Your Team or Conference?
Available for corporate keynotes, comms conferences, and team off-sites. Tailored sessions on AI adoption, workflow transformation, and communications strategy.
Inquire About Speaking →
Offer Page — AI Audit · $15K–$30K
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AI Audit · 3–4 Weeks
Get Executive Clarity on Your AI Roadmap — Without Months of Internal Debate
An independent audit of your comms workflows, AI readiness, and governance gaps. Delivered as an exec-ready roadmap your leadership team can act on immediately.
$15,000–$30,000 · Fixed price · 3–4 weeks
Book a Discovery Call
Download the Sample Audit Summary
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6
Standardized deliverables
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Who This Is For
Right for you if…
✓ Your leadership team is asking "where should we start with AI?"
✓ You've tried AI tools but lack a coherent strategy across the team
✓ You need an outside perspective to build the internal case
✓ Governance and disclosure questions are slowing adoption
What You Get — 6 Deliverables
Everything You Need to Move From Uncertainty to Action
AI Workflow Inventory
Current state assessment of your comms workflows — where automation, augmentation, and AI-assist are viable candidates.
Adoption Blockers Diagnosis
Skills gaps, process friction, incentive misalignment, and governance gaps — mapped and prioritized by impact.
Governance & Risk Checkpoint
Policy gaps, disclosure norms, approval model, and the guardrails your legal and compliance team will want to see.
Prioritized 3-Horizon Roadmap
Quick wins (30 days), next workflows (90 days), and scaling vision — sequenced by effort, risk, and ROI.
Executive Readout Deck
Designed for the skeptical C-suite. Findings, recommendations, and business case in a format leadership can act on.
Implementation Decision Brief
What your team can tackle internally versus what benefits from a Sprint engagement — with honest reasoning for each.
How It Works — Timeline
3–4 Weeks From Discovery Call to Exec Readout
1
Discovery & Kickoff
Stakeholder interviews, workflow mapping, tool inventory. Week 1.
2
Audit & Analysis
Deep dive into blockers, governance gaps, and AI-fit scoring. Weeks 2–3.
3
Deliverable Build
Roadmap, governance checkpoint, and exec deck drafted and reviewed. Week 3.
4
Executive Readout
Live presentation to leadership + 30-day follow-up Q&A call. Week 4.
Common Concerns
Will this recommend tools we'll have to buy?
No. The audit is tool-agnostic. Recommendations are built around your existing stack first. If new tools are suggested, they'll be justified against specific ROI thresholds — not a vendor preference.
How confidential is the process?
Everything is covered under NDA. Workflow details, team assessments, and deliverables remain your confidential property. No anonymized "case study" without your explicit written approval.
What if our legal team has AI restrictions?
The governance checkpoint is designed with legal and compliance in mind. I've worked in regulated environments and know how to scope recommendations within real-world approval constraints.
Does this include implementation?
No — the audit delivers a roadmap and recommendation, not implementation. If you want to implement, the Strategy Sprint is the next step. Many clients use the audit output to build the internal case for the Sprint budget.
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Ready to Get Executive Clarity?
30-minute discovery call. No pressure, no pitch deck. We map your situation and confirm fit — then you decide.
Book a Discovery Call
Download the Sample Audit Summary
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Offer Page — AI Workshop · $10K–$25K
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Team AI Workshop · Half or Full Day
Your Team Leaves With AI Workflows They'll Actually Use — Starting Tomorrow
A hands-on workshop designed for PR and comms teams. No theory, no demos of tools you won't buy. Real workflows, real prompts, and governance habits built for your actual work.
$10,000–$25,000 · Fixed price · Half to full day on-site or virtual
Book a Discovery Call
Download a Sample Run-of-Show
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200+
Comms leaders trained
5
Standardized deliverables
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What You Get — 5 Deliverables
What Every Workshop Includes
Prework Survey & Use-Case Mapping
Sent 10 days before. We map your team's workflow anxiety, current AI experimentation, and priority use cases before Day 1.
Comms Workflow Prompt Kit
Customized to your team's actual workflows. Prompts for media pitching, crisis drafts, executive talking points, and more.
Governance Mini-Module
What to disclose, what to avoid, what to run through legal, and the review steps every piece of AI-assisted content needs.
Post-Session Resource Pack
Everything from the session — slides, templates, prompt kit, and reference docs — packaged and delivered within 48 hours.
30-Day Action Plan with Owners
Specific next steps, assigned to specific roles, with a 30-day check-in structure so momentum doesn't die on Monday.
How It Works — Day Structure
What the Day Looks Like
1
Pre-Work (10 days before)
Survey, use-case mapping, and pre-read delivered to your team.
2
Morning: Foundation
AI landscape for comms, the governance framework, and hands-on prompt exercises.
3
Afternoon: Application
Live workflow builds on your actual content challenges. Team leaves with working templates.
4
Follow-Up (30 days)
Resource pack delivery, 30-day action plan, and optional check-in call.
Testimonial
"We've done a lot of AI training. Chris is the only one who understood the PR industry well enough to make it immediately actionable. Our team came out of that day with prompts we still use every week."
[ Client Name ] · [ Title, Company ] REPLACE
Common Concerns
Is this customized to our industry/clients?
Yes. The prework survey lets us tailor exercises to your actual work — whether you're an agency, in-house team, or nonprofit comms shop. No generic AI demos.
What size team is this for?
Best for teams of 8–25. Larger teams can be accommodated with a breakout session format. Solo practitioners can use the Team Workflow Jam instead.
Can we do this virtually?
Yes. Virtual sessions run on Zoom with breakout rooms. In-person is preferred for the hands-on exercises, but virtual delivers strong results with the right pre-work.
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Let's Build Your Team's AI Foundation
Book a 30-minute discovery call. We'll confirm fit, scope the session, and give you everything you need to get leadership buy-in.
Book a Discovery Call
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Offer Page — Strategy Sprint · $35K–$85K
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Strategy Sprint · 30–45 Days
Implement AI Workflows That Stick — With Governance Your Team Will Actually Follow
A 30–45 day embedded engagement. We build, document, and hand off 2–4 AI workflows your comms team can sustain independently — with the measurement to prove it worked.
$35,000–$85,000 · Fixed price · 30–45 days
Book a Discovery Call
Download a Sample Sprint Charter
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30–45
Days from kickoff to handoff
6
Standardized deliverables
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Who This Is For
✓ You know AI fits your workflows — you need someone to build and implement it, not just advise
✓ You want governance artifacts your legal and leadership team can approve
✓ You need training embedded alongside implementation, not as a separate project
✓ You want a measurement baseline so you can prove ROI to leadership
What You Get — 6 Deliverables
Everything Built and Handed Off — So You Don't Need Me Anymore
Sprint Charter
Scope, owners, constraints, success metrics, and clear out-of-scope boundaries — signed before work begins.
2–4 Workflow Implementations
Documented step-by-step workflows with prompt templates, quality checklists, and edge-case handling built in.
Governance Artifacts
Approved-use list, disclosure norms, review gates, and escalation procedures tailored to your organization's risk profile.
Team Enablement Session
Live training on each implemented workflow plus office hours for questions during the sprint period.
Measurement Package
Baseline metrics, post-sprint comparison, and a tracking plan so you can demonstrate ROI to leadership at 30, 60, and 90 days.
Handoff Playbook
The documentation your team needs to sustain, iterate, and expand the workflows without ongoing dependency on me.
How It Works — 30–45 Day Timeline
A Structured Sprint, Not an Open-Ended Retainer
1
Kickoff & Scoping (Days 1–5)
Sprint charter signed, baseline metrics set, workflow priorities locked.
2
Build Phase (Days 6–25)
Workflow implementation, documentation, and governance artifact development.
3
Team Enablement (Days 20–35)
Training session, office hours, and real-work application with your team.
4
Handoff & Closeout (Days 35–45)
Playbook delivered, post-sprint metrics captured, and next-step recommendations.
Common Concerns
What if our workflows change mid-sprint?
The Sprint Charter defines scope upfront. Mid-sprint changes are scoped as change orders at a defined rate — not absorbed into the engagement. This protects your timeline and my delivery quality.
How much of our team's time does this require?
Expect 3–5 hours per week from your designated sprint lead, plus the enablement sessions. The engagement is designed to minimize team distraction while maximizing knowledge transfer.
What happens after the sprint ends?
You own everything. Workflows, templates, governance docs, and the handoff playbook are yours to run independently. Optional 60-day check-in call is included. Ongoing retainer available separately.
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Ready to Build Something That Lasts?
Discovery call is 30 minutes. We confirm fit, identify your top 2–4 workflow candidates, and give you a clear picture of what the Sprint delivers.
Book a Discovery Call
Download a Sample Sprint Charter
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Offer Page — Course / License · $499–$25K
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AI for Comms Pros · Course & Team Licensing
The Same AI Training Behind the Live Workshops — at Your Pace, for Your Team
Self-paced for individuals. Cohort-based for practitioners who want accountability and live Q&A. Team license for agencies and in-house teams that need scalable onboarding without the per-seat price tag.
From $499 individual · $25K team license
Enroll Now
License for Your Team
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Choose the Format That Fits Your Situation
Self-Paced
AI for Comms Pros — Individual
$499
All modules, all templates, all prompt kits. Work at your own pace. Access forever. Start building fluency today.
Enroll Now
Most Popular
Cohort
AI for Comms Pros — Cohort
$999
6-week cohort. Live Q&A sessions, peer cohort, accountability check-ins, and application exercises on real work.
Join Next Cohort DATE
Team License
Agency & Enterprise License
$5K–$25K
Unlimited seats, internal rollout package, custom onboarding session, and a team governance starter kit. Priced by team size.
License for Your Team
Curriculum Overview
What You'll Learn
Module 1
The AI Landscape for Comms Professionals
What the tools actually do, what they don't do, and how to evaluate new ones without getting distracted.
Module 2
Prompt Engineering for PR & Communications
The framework behind prompts that actually work — for pitches, talking points, crisis drafts, and social content.
Module 3
AI-Powered Workflow Builds
Step-by-step workflow construction for the five highest-ROI use cases in PR and comms.
Module 4
Governance, Ethics & Disclosure
What to disclose, what to avoid, how to build an AI policy your legal team will approve, and how to talk to clients about it.
Module 5
Measuring AI ROI
How to baseline, track, and report the impact of AI adoption — to leadership and to clients.
Module 6
Building Your AI Advantage
How to position AI fluency as a competitive differentiator — in new business, talent, and client retention.
Who It's For
Individual
PR & Comms Practitioners
Account managers, coordinators, strategists, and directors who want AI fluency without the hype.
Team Lead
Agency & In-House Leaders
VPs and department heads who want consistent AI literacy across their team without building curriculum from scratch.
Enterprise
Comms Teams at Scale
Large in-house comms departments that need scalable onboarding as AI becomes part of standard workflows.
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Start Building Your AI Advantage Today
Self-paced enrollment is open. Next cohort starts [ DATE ]. Team licensing — book a call and we'll scope it in 20 minutes.
Enroll Now — $499
License for Your Team
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