Agencies bill by the hour — so there's no non-billable room to build an AI skill that only forms in the work. The independent shops pulling ahead aren't training harder. They're building it into the work.





“I can’t be the least fluent person in my own agency.”
Three working sessions, just you. Bring the skill you want or the problem you’re stuck on, and we work on it. One session shows you what’s possible. Three changes how you work.
Or work on the shop
Half your team is quietly using AI and the other half is pretending they’re not. One hour virtually, or a half or full day on site. They leave with workflows they use on live client work that week.
See workshop formats →An Audit tells you where AI fits and what it’s worth, in three to four weeks. A Sprint builds it and lands it, in six. Both are flat fee, both end with something your team runs without me.
Start with the Audit →Adoption isn’t a one-day event. I embed with your shop, standing up a person, a playbook and a rhythm so AI actually changes how the work gets done. Six months minimum, so $60,000 to start, then month to month.
See how embedding works →We studied the comms teams that adopted AI first — they’re not just faster, they’re winning different work. Here’s what sets them apart from teams still exploring.
Open →Framework73% of comms pros say AI drafts don’t match their voice. The COMPOSE framework is a structured system that closes the gap without slowing anyone down.
Open →Report · 2026Original research, not vendor hype — how your peers really use AI, and the biggest gaps between what teams say and what they do.
Open →Most AI training is a lunch-and-learn everyone forgets by Friday. My workshops are different: your team brings their actual briefs, drafts, and client work — and leaves with workflows they use that afternoon, not a PDF of “best practices.”
Most AI talks leave your team impressed but unsure what to do Monday morning. Mine leave them with a decision framework they actually use — and a shared language that makes the next partner conversation about AI 10x easier.
Every issue breaks down one AI development that matters for agency leaders — what it means for your P&L, your team, and your next pitch. Read in 10 minutes. Useful for the rest of the month.
A free, weekly, unsubscribe anytime.
A 30-minute call before AI shows up in your next pitch.