Advisory

You tried AI.
It didn't stick.This time it's
built to hold.

Embedded AI advisory for independent PR & communications agencies. Not another training that fades by Q3 — a standing internal AI function your team owns and runs without me.

Book a Discovery Call → See how it works
The real problem

You don't have an AI problem. You have a billable-hour problem.

Your agency bills by the hour and expects most of those hours billed to clients. So there's no non-billable room to build a skill that can only be built in the work. That's why the last training didn't take — a classroom can't fix what's really an apprenticeship.

Embedding is the only thing that closes it: the capability gets built inside real client work, by your people, until it runs without me.

— Chris Gee
What "embedded" means

Three things I leave behind.
All of them yours.

The point isn't to make your team depend on me. It's to install a function that keeps working after the engagement ends.

01

A person who owns it

We identify and stand up an internal lead — someone on your team who becomes the go-to for AI, trained in the real work rather than sent to a course. The function has a name, not just a tool license.

02

A playbook that runs

The workflows, prompts, guardrails, and quality bar your team actually uses — documented for how your shop works, so a new hire can pick it up and a client can trust the output.

03

An operating rhythm

The cadence that keeps it alive: how new use cases get vetted, how wins get shared, how it shows up in pitches and client work. The habit is the deliverable — that's what makes it stick.

How it runs

Six months. Three phases. Most of month one is me listening.

01
Month one

Map and pick

I sit inside your actual work — pitches, briefs, client delivery — and map where AI belongs and where it doesn't. We name the internal lead together and pick two workflows that matter to the P&L. No training yet.

02
Month two

Build in the live work

We build those two workflows inside real client work, not a sandbox. Your lead runs them with me on the call. Prompts, guardrails, and the quality bar get documented as we go — the playbook is a byproduct, not something I hand you at the end.

03
Month three onward

Hand off the rhythm

The cadence takes over: how new use cases get vetted, how wins get shared, how it shows up in pitches. I move from doing to reviewing. By the end you should be able to onboard a new hire into this without me.

Your side of it: roughly 4 hours a week from the internal lead. That's the whole ask.

Who this is for

Built for agencies that run themselves.

Advisory works best for independent shops where one operator can decide, and where AI needs to become part of the business — not a side experiment.

OP

The operator who signs

President, Managing Director, COO, or Chief People / Talent Officer — whoever runs the shop day to day and owns the L&D budget. If you can greenlight a retainer without a holdco approval chain, this is built for you.

IND

Independent & mid-size

Roughly 50–400 people, independent or independently operated. Big enough that AI has to be systematized, small enough that one person can still make it happen.

OWN

Owners who need the case

The founder or CEO who has to bless the spend — and hasn't met me yet. This page, and the discovery call behind it, are built to be the business case you forward up.

RDY

Past the experiment

You've already tried tools, maybe a training or two. You're done with pilots that fade and ready for AI to become a standing capability the agency owns.

Where it's not a fit: holding-company or large network agencies with a central approval chain, thin-retainer boutiques, or shops where the only contact is middle management. If AI has to survive a committee to get funded, embedding won't move fast enough to matter.

What changed

Three shops. What actually changed.

Frameworks that outlast the engagement.

“Chris brought deep expertise in AI integration for PR and communications, helping shape practical frameworks, resources, and guidance that empowered comms leaders to adopt AI responsibly while keeping human judgment central. He's the advisor you want on your team.”
Robbie Caploe
Robbie Caploe
AI Decision Advisor · Ragan's Center for AI Strategy

300+ people. One rollout. One standard.

“Chris presented to our agency on the implications of AI in comms and marketing and the reception beat every expectation. We're a 300+ person shop with wide-ranging familiarity and comfort with AI and agentic tools. Chris was able to thread the needle of inspiring early adopters without scaring or alienating those less knowledgeable.”
Matt Hantz
Matt Hantz
EVP, Digital · M Booth

300+

People trained in a single agency rollout

M Booth. One shop, one rollout, one standard — not a series of disconnected trainings.
On the investment

This isn't a cost. It's partner draw, spent on purpose.

A retainer at this level is money that would otherwise be distributed to partners. So it should earn its keep in the only terms that matter to an owner: pitches you stop losing, AI services you can resell, and senior people who stay because they're building something here.

We put your number to that on the call — against your actual pipeline, not a generic ROI slide.

And if the math doesn't clear, I'll say so. A workshop or a sprint is the honest answer for most shops. Advisory is the last rung for a reason.

Book a Discovery Call →
Chris Gee speaking to an agency audience
Why Chris

An operator who has sat in your seat.

Chris isn't a generic AI consultant bolting onto agency life. He built and led digital and social inside global agencies — he's run the utilization math, sat in the pitch, and answered to the P&L you're managing.

That's why the work embeds instead of evaporating: it's designed for how an agency actually bills, staffs, and wins — not how a technologist imagines it should. Skeptics become the people running it, and it shows up where it counts: in the pitch and in the client work.

300+
In a single agency rollout (M Booth)
4
Global agencies built digital inside
10
Advisory engagements to date
Book a Discovery Call →

A few embedded engagements at a time

Make AI part of
how the shop runs.

The first step isn't a proposal — it's a conversation about how your agency actually works, and whether embedding is the right move right now.

Book a Discovery Call →

Message Chris instead

Pick a time

Thirty minutes. No pitch deck.

A conversation about how your agency actually runs, and whether embedding is the right move right now. If it isn't a fit, I'll tell you.

Calendar not loading? Open the booking page in a new tab →

Not ready for a retainer? Two smaller doors:

Three jobs, in order. Advisory is the last one.

Not sure which rung you're on? The 60-second check will point you to the right one — no guessing.